Earlier this month, esteemed interior designer Victoria Hagan announced the expansion of her previous collaboration with The Shade Store – a leading name in the world of custom window treatments – with an exclusive array of luxurious materials that have a timeless sensibility rooted in tradition, yet feel fresh and modern, and relevant to a multitude of decorating styles. Hagan’s work has been inspirational for designers worldwide, and her soft and subtle approach to decorating have made her an excellent example of a decorator who can design both modern and traditional interiors. For today’s design story, I thought we could all have a peek inside her latest fabric collection.
Building upon her last collection with The Shade Store, which was more casual in design, the new assortment adds a sense of luxury and sophistication by bringing in new textures, and a tonal color palette of warm neutrals, soft blues and deep grays that can easily elevate any space.
For the new line of fabrics Victoria drew inspiration from her love of nature, taking cues from the environment. Stylized floral patterns and her signature east-west stripes are stared in a heavy way. “I am so proud of this collection and can’t wait to see how people use it in their homes, like I have in mine,” explains Hagan. “ The Victoria Hagan for The Shade Store collection includes the following styles, each with a description by the designer:
Vanda – Inspired by the exotic pattern of its namesake orchid, this intricately woven fabric has a beautiful luster that beautifully frames the window and brings a special glow to any space. Each color is taken from nature to complement the floral theme.
Casa Stripe– This timeless material nods to classic striped patterns while adding depth through rich texture and organic hand – feel. Inspired by the designer’s view of the horizon, it brings coastal elegance to the window.
Jasmine – Understated yet elegant, this intricate jacquard adds eye-catching depth and intrigue to the window. Featuring an exquisitely detailed woven pattern and subtle sheen, it instantly elevates any room of the home.
Lily-Designed to add elegant height to any space, this embroidered lightweight sheer is an elegant way to frame the view and soften natural light. Crafted from a luxurious cotton-linen blend, its beauty is found in its timeless simplicity.
Petal – Extremely soft and luxurious, this lush floral-inspired velvet material effortlessly softens any space. Featuring an elusive printed pattern that comes to life as the light hits it, Petal adds life to any room it blooms in.
The expanded Victoria Hagan for The Shade Store collection will be offered at all of The Shade Store’s 135+ showrooms nationwide and online. Consumers and designers are welcome to take home free swatches to help choose custom window treatments that best complement their space. Every order from The Shade Store is handcrafted in the USA and ships free in 10 days or less. The Shade Store also offers professional measurement and installation around the country to help make the custom window treatment process truly simple.
About Victoria Hagan
Victoria Hagan is one of the country’s most celebrated interior designers, whose work has continually epitomized modern American luxury. Vogue magazine once declared “she defies the term lady decorator.” Since founding her eponymous firm over 25 years ago, Victoria has been celebrated for an intelligent integration of architecture and interior design. Based in New York City, her firm works on a broad range of influential residences throughout the country, providing a complete range of design services that reflect her signature style.
Victoria has been awarded many of the country’s top design honors, including Architectural Digest’s AD100 and the Elle Décor A-List. She has been inducted into the Interior Design Hall of Fame. A graduate of the Parsons School of Design, she serves on the school’s Board of Governors and has endowed a scholarship in its MFA program in Interior Design.
